“Renewed Promise”- SMS Rents
Objective: Preserve the position of SMS Rents in the regional equipment rental industry through the company’s transition to a new name and brand look.    
Strategy: Support the visual transition of store signage from the old to the new with a clear promise to maintain the values expected by customers and prospects.
Solution: “Renewed Promise” launch ad and rebranding program.

“We’ll Look After The Uptime”- Winkle Industries
Objective: Build understanding of how Winkle’s expanded capabilities and “solutions” can change the basis of supplier relationships for material handling in the steel industry.      
Strategy: Appeal to customers’ interest in focusing their in-house staff on core competencies to highlight Winkle’s positioning as a potential outsourcing partner.
Solution: “We’ll Look After The Uptime” corporate ad.

“Clean & Green”- Fresh ‘n Press Wet Cleaning
Objective: Build the online brand for environmentally-friendly wet cleaning services positioned against traditional dry cleaning.   
Strategy: Design the website to highlight the consumer benefits of chemical-free, odor-free garment cleaning supported by value-added premium services and trial promotions.
Solution: Clean & Green website.

Call ESS…- Equipment Sales & Service Ltd.
Objective: Elevate the profile of the ESS service truck fleet as representatives of a top tier manufacturer in heavy construction equipment.
Strategy: Create a distinctive decal package that features the brand look of both ESS and its flagship brand. 
Solution: “Call ESS… “ service truck livery.

The Right Connections  - London Executive Association
Objective: Raise recognition of the City of London as a unique and exciting host for the annual conference of the International Executive Association. 
Strategy: Distribute a promotional kit to attendees at the current year’s conference to showcase London as the hub for visitors to tour a wide range of regional attractions, including business and vacation destinations.
Solution: “All The Right Connections” business card wallet.

It’s A Volvo! - Volvo Construction Equipment
Objective: Introduce the first generation of “all Volvo” motor graders to trade writers and editors of construction equipment publications.
Strategy: Supplement the public launch of the G900 Series with a comprehensive package of sales literature, feature editorials and technical details of the complete family of graders.
Solution: “It’s A Volvo” news media package.

Raising Expectations - Winkle Industries
Objective: Move Winkle’s positioning from a manufacturer of commodity equipment into a value-added solutions provider.
Strategy: Encourage customers to expect a higher level of expertise, service and commitment from their material handling equipment supplier.
Solution: “Raising Expectations” trade show exhibit.

End-To-End Productivity - Winkle Industries
Objective: Support Winkle’s new positioning as the industry’s only single-source solution provider for mill-duty material handling products and services.
Strategy: Present each of the varied capabilities individually while establishing Winkle’s industry-leading engineering resources as their shared foundation.
Solution:“Engineered for end-to-end productivity” brochures and folder.

“Fresh Coffee - Straight Talk!” - Komatsu Canada Mining Systems
Objective: To create opportunities for key engineering staff to engage with peers in mining organizations in an informal conference setting.
Strategy: Invite attendees at the annual CIM conference to visit the Komatsu exhibit, not to see “what’s new”, but to discuss “what’s needed” with Komatsu.
Solution:“Fresh coffee - Straight talk!” ad in the show issue of CIM journal.

Help Us To Launch Our New Screening Equipment - McCloskey International
Objective: Create a sense of a major industry event and a cause to celebrate for McCloskey’s annual dealer meeting and customer open house.
Strategy: Invite customers to the launch of McCloskey’s new “flagship” machinery with an image of champagne crashing into the “hull” of the largest new flatbed screener.
Solution “Help us to Launch Our New Screening Equipment” invitation card.

Your Operator Deserves A Brake! - Champion Motor Graders
Objective: Differentiate Champion’s engineering and quality from other small graders based on the company’s “Think Big” philosophy.
Strategy: Focus on the exclusive foot brake feature as an example of how Champion promotes a standard of safety equaled only by large grader manufacturers.
Solution: “Your operator deserves a brake” half-page ad.

It’s Finally Here! - Titan Trailers
Objective: Introduce Canadian forestry to the industry’s first “Walk-Through” self-unloading B‑train trailer.
Strategy: Target sawmill and forestry truckers for a roll-fold mailer that progressively reveals the extra length of the B-Train, leading to an offer for a video CD demonstrating the walk-thru feature.
Solution:“It’s finally here” mailer, followup letter and video CD.

Derby Works - Derby Staffing Solutions
Objective: Build recognition of Derby as a preferred local source for temporary staffing.
Strategy: Adapt known branding images to focus on Derby’s proactive approach to planned staffing for clients.
Solution: “Derby Works”