Aspire Financial Group Inc.

PLANNING FOR THE BEST OF YOUR LIFE

Objective

To create a brand image and message to support Aspire’s position as specialists in retirement and succession planning

Strategy

Develop a look that promises independence and financial autonomy for small business owners and entrepreneurs. Focus messaging how, as clients approach retirement years, they can reap the full benefit from their lifetime of investment in their business.

Solution

Planning For The Best Of Your Life

Results/Commentary

With a slight play on the familiar “for the rest of your life,” the new Aspire tagline affirms to business owners that “the best is yet to come.” Aspire can support that goal of a good life after business with products to help owners to grow their business, to increase and protect their personal financial assets, and plan for the successful transition of their business to a new generation. The new logo is based on an icon of the family-business owner, depicted as an independent and unfettered individual.