London, ON – Over the past 27 years, a local fundraiser known simply as “The Meal” has become the highlight on the calendar of the Southwest Region Office (London & District Branch) of the Canadian Diabetes Association (CDA). Behind the scenes, Marketing Strategies & Solutions has been busy making sure that the organizers of The Meal are able to reap every reward from their signature event.
The Meal is one of London’s premiere fundraising dinners, where guests are wined and dined by a “Who’s Who” of London area chefs. The 2009 Edition of The Meal, served on April 19th, was hosted at the Ballroom of The Hilton London. This year, the menu, prepared under the watchful eye of Todd Pylypiw, Executive Chef at The Hilton, included a Champagne and Caviar, a Martini Ice Luge, Canapés, Wild and Tame Mushroom Soup, Crab Cake and Fennel Salad, Shrimp Caesar Sorbet, Beef Rosenborg and a Dessert Extravaganza.
“The Meal is one of our favourite events, too,” says Robert Adeland, President of Marketing Strategies & Solutions. “We made the commitment to become a Platinum sponsor because, in all the years that we have been helping out the CDA locally, The Meal stands as a recurring success.”
While the chefs at The Meal are on the front line, donating their time and talents to help fight diabetes, Adeland and his team work quietly in the background to support the cause. Their Production Manager, Mina Thaler, serves on The Meal’s organizing committee. The logo, letterhead, invitations and menus are produced in the agency’s creative studio each year. Adeland also prevails upon his colleagues in the printing business to donate their services. After the dinner, the CDA presented each participating chef with a thank you gift, again contributed by Marketing Strategies & Solutions. This year, Adeland provided the French-made sterling silver Parker Pens, trimmed with 23K gold plate.
“London has been the home to all our success at Marketing Strategies & Solutions,” Adeland says, “and the CDA has been an important part of my family for many years, too. As one of our clients would say, ‘If you can, do!’ I just feel very privileged that we are able to do our part to give back to our community.”
According to Jane Cunningham, the former Executive Director of the London & District Branch of the Canadian Diabetes Association, “People like Robert and Mina help makeThe Meal successful every year. We count on their support and they are always there.”
For more information on The Meal, contact:
Mina Thaler – Marketing Strategies & Solutions
(519) 432-8327
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