As appeared in The London Free Press by Kate Dubinski Sunday, January 10, 2016 5:50:15 EST PM Robert Adeland, of Marketing Strategies and Solutions, says he learned a long time ago that if you don’t understand the product, you can’t market it. So he ensures he knows all there is to know about the product. [...]
Learn MoreAfter more than 35 years in the advertising business, I’ve heard all the jokes… for many people, the idea of “truth in advertising” is the ultimate oxymoron. The cynical, and traditional, view of advertising is that honesty is always the first victim of advertising strategies. But the truth is, in our experience, “truth” is the [...]
Learn MoreIs the customer always right? In the long run, the answer has to be “Yes,” of course – but it’s only true if you ask your customers the right questions. We often find that marketers start their planning process by asking “What do we have to sell?” and then “Who can we sell it to?” [...]
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Click to view the full calendar London, ON - A calendar featuring sculptures crafted locally with scrap metal from John Zubick Limited has earned a prestigious international design award for London advertising agency, Marketing Strategies & Solutions Inc. The 2015 Summit Creative Awards recently announced its winners out of more than 5,000 entries from 23 [...]
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Patty Crawford, new Chair The Meal 2016 London, ON – The planning and organization of London’s longest running and most successful fundraising dinner will be led by Patty Crawford, Chairman of the Board of the Crawford & Danyluk Insurance Brokerage Group. Crawford’s appointment as Chair of The Meal Committee for the London & District Branch [...]
Learn MoreLondon, ON – The story of how Redpath Sugar rebuilt its dock facility in the Toronto harbour led to a “sweet” win in the 2013 Summit Creative Awards for London’s Marketing Strategies & Solutions. The story of how the huge SENNEBOGEN ship unloader came to Toronto earned a win in international competition for London’s Marketing [...]
Learn MoreFacing a very tough year for area social services, London’s “Business Cares” organizers are hopeful that small business owners in the area will step up to help the London and Area Food Bank’s meet its goal for the Christmas season.
Learn MoreRobert Adeland, President of Marketing Strategies & Solutions, is pleased to report that the firm’s Creative Director, Lyn Ibson, was recently elected to Chair the Board of Directors for Craigwood Youth Services.
Learn MoreA local communications firm has been awarded industry honors for its campaign to launch the eZcycle electronic waste recycling program, introduced in May 2012 by John Zubick Ltd. of London.
Learn MoreA new website for North America Traffic, the Ontario-based manufacturer of portable traffic signal and flagging equipment, succeeded in stopping judges in their tracks for the 2012 Summit Creative Awards.
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