CHICAGO, IL –The association that represents journalists, public relations professionals and advertising agencies who service the American construction industry recently singled out a local marketing services firm in its annual awards ceremony.
The Construction Writers Association (CWA) recognized Marketing Strategies & Solutions for a commemorative program it developed for Volvo Construction Equipment and the Town of Goderich following the closure of the motor grader manufacturing plant there.
Consisting of a keepsake booklet and DVD package along with posters and a full page advertisement in the Goderich newspaper,“The Best On Earth” program celebrated the many industry achievements and contributions of the facility and its people through 100 years of continuous operation. The booklet package was distributed to all current employees at the plant as well as retirees in the area.
Marketing Strategies & Solutions was commended by attendees for creating a package that was sensitive to the community’s pride and sense of loss at the time. In presenting the award, the CWA noted, “this was a nice way to say goodbye.” The booklet and DVDs are designed to preserve a valued part of community history, acknowledging the esteem its people earned through more than three generations and several changes in ownership. For many years, Goderich was known as “the grader capital of the world”.
Robert Adeland, President of Marketing Strategies & Solutions, acknowledges that the farewell booklet presented a unique and bittersweet challenge. “We were closing the door on an era for the Town of Goderich and for ourselves, as well,” he said. “We had worked alongside the Goderich grader people from our first day of business, and even before. It was a very emotional time for everyone.”
Adeland’s firm was the only Canadian company to receive a Marketing Communications award at the ceremony in Chicago. Marketing Strategies & Solutions specializes in business-to-business communications, with a strong client base in heavy industry, construction and transportation. Major clients in Canada and the United States include SENNEBOGEN America, Winkle Industries, and Sommers Motor Generator Sales. The agency also serves numerous manufacturers and business services local to Southern and Southwestern Ontario.
Copies of “The Best On Earth” booklet are now available to the general public at www.marketingstrategiesandsolutions.com/thebestonearth.pdf
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