WINKLE INDUSTRIES

End-To-End Productivity

Objective

Support Winkle’s new positioning as the industry’s only single-source solution provider for mill-duty material handling products and services.

Strategy

Present each of the varied capabilities individually while establishing Winkle’s industry-leading engineering resources as their shared foundation.

Solution

“Engineered for end-to-end productivity” brochures and folder

Results/Commentary

Winkle’s single-source, engineering-based message has successfully penetrated key customer organizations, attracting widespread media and industry attention as well as winning strategic supply and service contracts. The sales team reports a high level of confidence and pride in delivering its new message to customers to open doors and develop new opportunities by leveraging traditional business into expanded areas. The sales literature allows them to present the “new” Winkle clearly and to package individual sales presentations in response to the expressed needs of the customer.

This program was selected for a Marketing Effectiveness Award by the Summit International Awards group in the corporate/image category.