London, ON – Two different international organizations recently honored the work of London Ontario’s Marketing Strategies & Solutions for excellence in creative communications. Established by Robert Adeland in 1997, Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients.
Advertising and public relations programs produced by the agency in 2008 earned top honors from the Association of Equipment Manufacturers (AEM) and from the Summit International Awards.
Adeland notes that the two awards provide a good reflection of the company’s core values. “Great marketing is rooted in a strong image and compelling story,” he says. “We’re very proud that one of these awards recognizes an image-based campaign to bring a new corporate and storefront brand name into the market, while the other is for a story-rich package of new features for the launch of a new product line.”
Marketing Strategies & Solutions is a registered member of AEM, an international association of equipment manufacturers for the construction and agriculture industry. AEM sponsors the annual PICA “Measures of Success” awards program. This year, AEM gave its top award for Press Release Packages (in the under $50 million category) to a series of announcements and photographs prepared by Marketing Strategies & Solutions. This press kit was part of the introduction of the new Production Class machines from Champion Motor Graders of Charlotte, NC. The news package was part of a complete launch program created by the agency for the tri-annual ConExpo heavy equipment exhibition in Las Vegas which included having George Chuvalo, a true Champion in attendance to meet and greet visitors to the booth.
The Summit International Awards (SIA) organization was created specifically to honor creative excellence in small and medium-sized advertising agencies. Over the past 14 years, the Summit Creative Awards have grown to attract entries from more than 50 countries. This year, the Summits awarded a Silver prize to the new brand image launched last year when the Komatsu Rents network of equipment rental stores had changed its name to SMS Rents. Marketing Strategies & Solutions also developed the advertising, website and sales literature to support the rebranding program image for their Mississauga-based client in both English and French.
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