Objective: Promote pride in employees and recognition in the community of the contribution that the Powertrain plant has made to its industry and economic region through its 50 year history.
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Objective: Elevate the level of dialog on the specification and purchase of heavy-duty hoists and winching systems for large-scale projects such as offshore mooring systems, power transmission, construction material handling and underground lifts for mining.
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Objective: Support Winkle’s new positioning as the industry’s only single-source solution provider for mill-duty material handling products and services.
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Strategy: Encourage customers to expect a higher level of expertise, service and commitment from their material handling equipment supplier.
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Objective: Build understanding of how Winkle’s expanded capabilities and “solutions” can change the basis of supplier relationships for material handling in the steel industry.
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