London, ON – The story of how Redpath Sugar rebuilt its dock facility in the Toronto harbour led to a “sweet” win in the 2013 Summit Creative Awards for London’s Marketing Strategies & Solutions.
The story of how the huge SENNEBOGEN ship unloader came to Toronto earned a win in international competition for London’s Marketing Strategies & Solutions.
The centerpiece of Redpath’s new unloading facility is the giant green SENNEBOGEN counterbalance crane now visible from Sugar Beach in downtown Toronto. Purpose-built SENNEBOGEN material handlers are manufactured in Germany and represented in the Americas by SENNEBOGEN LLC, a client of the London advertising and communications firm.
The project included a 160 tonne crane, and the construction of a new hopper, conveyors and bridgework to provide Redpath with a complete ship-unloading solution. The turnkey effort was led by Top Lift Enterprises, the local SENNEBOGEN distributor and another client of Marketing Strategies & Solutions.
The Redpath story was written by agency staff and distributed with several photos to trade media outlets. One of the publications that ran the story, Inland Ports, made it their cover story, including a photo of the SENNEBOGEN machine against the Toronto skyline.
Robert Adeland, President of Marketing Strategies & Solutions, acknowledged that the scale of the project and the novel use of a counterbalance crane provided his editorial staff with an excellent story-telling opportunity. “The huge EQ cranes are a fairly recent development, taking the place of traditional rope cranes in port applications,” he explains. “Redpath was very excited about the technology from the beginning, and their enthusiasm comes through in the story. A harrowing overland delivery through one of the worst blizzards in recent memory was just the icing on the cake!”
Marketing Strategies & Solutions is a full service communications agency specializing in the industrial and business-to-business sectors. The firm was founded in London and has operated here for more than 15 years.
An international competition of small to medium-sized advertising agencies, the Summit Creative Awards recognizes the achievement of creative excellence with limited resources. Now in its 18th year, the program attracted more than 5000 entries from 25 different countries.
For more information about Marketing Strategies & Solutions integrated communications services, contact:
Robert Adeland, President, Marketing Strategies & Solutions
433 William Street, London, ON N6B 3E1
519-432-8327
www.marketingstrategiesandsolutions.com
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